50 years European Fluxus Festivals

Interactive installation and touring exhibition

Akademie der Künste , 2012 – Vernissage

Akademie der Künste, 2012 – Vernissage


  • exhibition concept Tina Serowski
  • exhibition design Tina Serowski and Elisabeth Pichler
  • interface design Judith Hektor and Jula Lakritz


The Fluxus Cloud is an interactive exhibition concept for the touring exhibition "The Lunatics Are on the Loos" European Fluxus Festivals 1962-1977.

Subject of the exhibition is a digital archive providing information on historical performances, their reception and audiences, as well as the development of the fluxus network.

To discover this rich archive physically the spatial installation shows each single performance represented by a Flux Card. These 600 Flux Cards were hung down from the ceiling creating a huge spatial cloud.

Although the formation of the Flux Cards looks randomly installed the Fluxus Cloud offers a chronological and geographical orientation.

Every Flux Card is linked to a timeline by a black string and is positioned over a huge abstract map of Europe and the name of the city, in which the respective performance took place.

Link to the digital archive

In order to get further information about a performance the visitors can use the iPad app which gives access to the digital archive.

A numeric code could be found on every Flux Card, which leads to the matching article in the app, providing texts, pictures and videos and also links to other performances or artists and much more.

iPad app providing the archive

Map showing the various locations of Fluxus Festivals in Europe in chronological order from 1962-1977 (selection)

Fluxus Cloud with EL-Wire

Fluxus Cloud with EL-Wire

Beyond the realised project

The actual concept focused on a better interaction between the digital and spatial installation.

Instead of black strings, the Flux Cards were hung on EL-Wire that can lighten if activated by the iPad app. If the visitor is browsing the app he can also choose one or various fluxus events, artist, locations or a certain time to light up in the spatial installation. This may give him a new impression of the data as the illuminating wires building a spatial information architecture in the Fluxus Cloud.

In reverse the connection between the Flux Card and the digital archive was supposed to work via image recognition. Aiming the iPad's camera towards the Flux Card would cause the app to immediately identify the fluxus event and open the appropriate article.